Primos Mexican Food & Cantina
Bottom line
- Total investment $100K – $595K including a $40K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 62/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one PRIMOS MEXICAN FOOD & CANTINA unit return on the cash you put in?
Unlevered ROIC · per unit
33%
In Yale's "attractive" band (30–60%)
Overview
About
Franchisees operate casual Mexican quick-service or full-service restaurants under the Primos brand, managing day-to-day food preparation, customer service, staff scheduling, and inventory while paying 5% royalties (minimum $3,000/month). Operations include compliance with franchisor standards, marketing participation, and maintaining protected territory rights.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Undisclosed financials, going concern questions, and rapid growth in a small system create meaningful uncertainty around unit-level profitability and franchisor viability.
Score breakdown · what drove the 62 / 100 rating
- 01MEDNo Item 19 financial disclosure (Avg Revenue and Net Income not disclosed) — impossible to validate ROI on $100K-$595K investment
- 02HIGHGoing Concern status is FALSE — franchisor may be experiencing financial distress or operational instability
- 03MINORAggressive unit growth of 28.6% YoY with only 20 total units suggests rapid scaling without proven profitability model
- 04MINORDual royalty structure ($3,000/month floor) means marginal operators subsidize franchisor regardless of performance
- 05MINOROnly 20 units system-wide limits ability to absorb franchise failures; high concentration risk
- 06HIGHNo litigation disclosure provided; inability to verify franchisor's legal history
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
10 numbers
One-time purchase · CSV download · Validation questions included
FDD download
PRIMOS MEXICAN FOOD & CANTINA · FDD (2025) PDF