How Much Does a PrimoHoagies Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$388K – $668K
Franchise Fee
$20K
Royalty
6.0%
Ad Fund
3.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for PrimoHoagies is $20K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a PrimoHoagies franchise requires a total investment of $388K – $668K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $20K to $40K.
Ongoing Costs
Beyond the initial investment, PrimoHoagies franchisees pay ongoing fees. The royalty fee is 6.0% of gross sales (Gross Sales). The advertising or brand fund contribution is 3.0% of gross sales.
Net Worth & Liquid Capital Requirements
PrimoHoagies requires working capital of $20K – $40K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to PrimoHoagies's Item 19 financial performance representation:
Median gross sales: $880K
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
How Do Banks View PrimoHoagies?
SBA Loans Issued
60
Default Rate
19.2%
The SBA (Small Business Administration) tracks loan performance for franchise brands. PrimoHoagies has 60 SBA-backed loans on record. The default rate is 19.2%, which is near the franchise industry average. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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