How Much Does a Priceless Car & Truck Rental Franchise Cost?
Data from the 2024 Franchise Disclosure Document
Investment Summary
Total Investment
$214K – $1.8M
Franchise Fee
$30K
Royalty
The greater of 4% of Gross Revenues or a monthly minimum of $600-$1,800
Ad Fund
The greater of 1% of Gross Revenues or $500 per month
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Priceless Car & Truck Rental is $30K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Priceless Car & Truck Rental franchise requires a total investment of $214K – $1.8M. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $15K to $45K.
Ongoing Costs
Beyond the initial investment, Priceless Car & Truck Rental franchisees pay ongoing fees. The royalty structure is: The greater of 4% of Gross Revenues or a monthly minimum of $600-$1,800. The ad fund contribution is: The greater of 1% of Gross Revenues or $500 per month. There is also a technology fee of $89.
Net Worth & Liquid Capital Requirements
Priceless Car & Truck Rental requires working capital of $15K – $45K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Priceless Car & Truck Rental does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
How Do Banks View Priceless Car & Truck Rental?
SBA Loans Issued
1
Default Rate
N/A
The SBA (Small Business Administration) tracks loan performance for franchise brands. Priceless Car & Truck Rental has 1 SBA-backed loans on record. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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