How Much Does a NaturaLawn of America Franchise Cost?
Data from the 2024 Franchise Disclosure Document
Investment Summary
Total Investment
$58K – $123K
Franchise Fee
$30K
Royalty
9.0%
Ad Fund
1.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for NaturaLawn of America is $30K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a NaturaLawn of America franchise requires a total investment of $58K – $123K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $2K to $5K.
Ongoing Costs
Beyond the initial investment, NaturaLawn of America franchisees pay ongoing fees. The royalty fee is 9.0% of gross sales (Gross Sales). The advertising or brand fund contribution is 1.0% of gross sales.
Net Worth & Liquid Capital Requirements
NaturaLawn of America requires working capital of $2K – $5K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to NaturaLawn of America's Item 19 financial performance representation:
Median gross sales: $1.1M
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
How Do Banks View NaturaLawn of America?
SBA Loans Issued
21
Default Rate
11.8%
The SBA (Small Business Administration) tracks loan performance for franchise brands. NaturaLawn of America has 21 SBA-backed loans on record. The default rate is 11.8%, which is below the franchise industry average, indicating relatively lower lending risk. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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