NaturaLawn of America
Bottom line
- Total investment $58K – $123K including a $30K franchise fee, 9.0% ongoing royalty.
- Average unit revenue of $2.2M/year (median $1.1M).
- Rated STRONG with a risk score of 41/100. SBA loan default rate of 0.0% across 26 loans (below the industry average).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one NaturaLawn of America unit return on the cash you put in?
Unlevered ROIC · per unit
215%
Above typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 NaturaLawn of America units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$891K
on $4.5M purchase
Total debt
$3.6M
SBA $2.2M + senior + seller note
Overview
About
NaturaLawn franchisees operate organic lawn care and landscaping services, performing weed control, fertilization, and pest management using natural/chemical-free methods. Day-to-day activities include customer acquisition, service delivery via crews, seasonal scheduling, and equipment/supply management. Revenue depends on customer retention, service frequency (typically monthly to quarterly), and regional market density.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 20 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Mid-stage franchise with undisclosed profitability metrics, slow growth trajectory, and high cost structure relative to transparent earnings data—requires extensive validation before $122K+ investment.
Score breakdown · what drove the 41 / 100 rating
- 01MINORNo Item 19 (Net Income) disclosure prevents ROI validation despite $2.2M average revenue claim
- 02MINORSlow unit growth of 6.0% YoY suggests market saturation or franchisee satisfaction issues in mature 99-unit system
- 03MINORHigh initial investment range ($57.5K-$122.6K) combined with 9% royalty creates breakeven uncertainty without profit data
- 04MINOR5-year term is shorter than industry standard (10 years), increasing renewal/renegotiation risk
- 05MINORLawn care is seasonal/weather-dependent with thin margins; no disclosure of average net income raises profitability concerns
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
36 numbers
One-time purchase · CSV download · Validation questions included
FDD download
NaturaLawn of America · FDD (2024) PDF