How Much Does a Natural Awakenings Franchise Cost?
Data from the 2024 Franchise Disclosure Document
Investment Summary
Total Investment
$60K – $86K
Franchise Fee
$50K
Royalty
The greater of 7% of Gross Revenues or $250.00 per month (months 1-6) or $500.00 per month (month 7+)
Ad Fund
2.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Natural Awakenings is $50K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Natural Awakenings franchise requires a total investment of $60K – $86K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $6K to $25K.
Ongoing Costs
Beyond the initial investment, Natural Awakenings franchisees pay ongoing fees. The royalty structure is: The greater of 7% of Gross Revenues or $250.00 per month (months 1-6) or $500.00 per month (month 7+). The advertising or brand fund contribution is 2.0% of gross sales. There is also a technology fee of $557.
Net Worth & Liquid Capital Requirements
Natural Awakenings requires working capital of $6K – $25K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Natural Awakenings does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
Next Steps
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