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FranchiseVerdict

How Much Does a Movita Juice Bar Franchise Cost?

Data from the 2025 Franchise Disclosure Document

Investment Summary

Total Investment

$421K – $538K

Franchise Fee

$48K

Royalty

If own one store, 7% of Gross Revenues. If own 2-4 stores, 6.5%. If own 5 or more stores, 6.25%.

Ad Fund

2.0%

Cost Breakdown

Initial Franchise Fee

The initial franchise fee for Movita Juice Bar is $48K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.

Total Investment Range

Opening a Movita Juice Bar franchise requires a total investment of $421K – $538K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.

Working capital alone ranges from $30K to $45K.

Ongoing Costs

Beyond the initial investment, Movita Juice Bar franchisees pay ongoing fees. The royalty structure is: If own one store, 7% of Gross Revenues. If own 2-4 stores, 6.5%. If own 5 or more stores, 6.25%.. The advertising or brand fund contribution is 2.0% of gross sales. There is also a technology fee of $300.

Net Worth & Liquid Capital Requirements

Movita Juice Bar requires working capital of $30K – $45K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.

What Can You Earn?

Movita Juice Bar does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.

Next Steps

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