Movita Juice Bar
Bottom line
- Total investment $421K – $538K including a $48K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 59/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Movita Juice Bar unit return on the cash you put in?
Unlevered ROIC · per unit
15%
Below typical band (30–60%)
Overview
About
Movita franchisees operate juice bar locations focused on fresh-pressed juices, smoothies, and health-focused beverages. Day-to-day operations include inventory management of perishable products, staffing, customer service, point-of-sale management, and maintaining food safety protocols in a high-volume beverage retail environment.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Movita presents meaningful financial transparency gaps and corporate stability concerns that make ROI validation impossible before investment.
Score breakdown · what drove the 59 / 100 rating
- 01MINORNo average revenue or net income disclosure (Item 19) — impossible to validate ROI claims or breakeven timeline
- 02HIGHGoing Concern status is FALSE, indicating potential financial instability at corporate level
- 03MINORSmall unit count (18 stores) with modest 25% YoY growth raises questions about scalability and market demand
- 04MINORHigh initial investment ($420.5K-$538K) relative to system size creates concentration risk if units underperform
- 05MINORTiered royalty structure incentivizes multi-unit ownership but provides no downside protection for struggling single-unit operators
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
1 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Movita Juice Bar · FDD (2025) PDF