Movita Juice BarFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Movita Juice Bar franchise requires a total initial investment of $421K – $538K, including a $48K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $421K – $538K
- 75th pct Service Resta…
- Avg gross sales
- N/A
- 59th pct Service Resta…
- Royalty
- N/A
- Units
- 18
- 46th pct Service Resta…
- SBA default
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = >15% above Quick-Service Restaurants avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $421K – $538K including a $48K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict A (Top Quintile) with a risk score of 49/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Movita Juice Bar Franchise Corp.
- Incorporated in
- CA
- HQ
- 5701 S. Eastern Ave, Suite 320, Commerce, CA 90040
- Auditor
- Chatsworth CPA
- Audited financials
- Franchisor revenue
- $702K
- vs $616K prior year
Overview
About
Movita franchisees operate juice bar locations focused on fresh-pressed juices, smoothies, and health-focused beverages. Day-to-day operations include inventory management of perishable products, staffing, customer service, point-of-sale management, and maintaining food safety protocols in a high-volume beverage retail environment.
- CEO
- Raul Rodriguez
- Headquarters
- CA
- Founded
- 2021
- FDD year
- 2025
- States available
- 1
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $48K | $48K |
| Working capital (3–6 mo) | $30K | $45K |
| Equipment, build-out, other | $343K | $445K |
| Total initial investment | $421K | $538K |
Source: Movita Juice Bar 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $421K – $538K
- Below avg, review vs category
- Liquid capital req'd
- $30K – $45K
- Below avg, review vs category
- Franchise fee
- $48K – $48K
- Below avg, review vs category
- Royalty
- If own one store, 7% of Gross Revenues. If own 2-4 stores…
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $300 |
| Transfer fee | $10K |
| Renewal fee | $24K |
| Total fee load | 9.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Quick-Service Restaurants averages
How Movita Juice Bar Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 18
- Opened
- 1
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 13
- Corporate units in the system
- % franchised
- 28%
- vs corporate-owned
- Net growth (yr3)
- +25.0%
- Net unit change last year
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Transfers (3yr)
- 0
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Movita presents meaningful financial transparency gaps and corporate stability concerns that make ROI validation impossible before investment.
Audited financials (Item 21)
Yes · Chatsworth CPA
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 49 / 100 rating
- 01MINORNo average revenue or net income disclosure (Item 19) — impossible to validate ROI claims or breakeven timeline
- 02HIGHGoing Concern status is FALSE, indicating potential financial instability at corporate level
- 03MINORSmall unit count (18 stores) with modest 25% YoY growth raises questions about scalability and market demand
- 04MINORHigh initial investment ($420.5K-$538K) relative to system size creates concentration risk if units underperform
- 05MINORTiered royalty structure incentivizes multi-unit ownership but provides no downside protection for struggling single-unit operators
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Radius and Shopping Center |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 5 days |
| Mandatory arbitration | Yes |
| Governing law | California |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 7 hrs
- On-the-job training
- 105 hrs
- POS system
- POS system with touch screen technology
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: POS system with touch screen technology
Item 20 · call current owners
Franchisee Contacts
1 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Movita Juice Bar · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Movita Juice Bar franchise?
The total investment to open a Movita Juice Bar franchise ranges from $421K – $538K, with an initial franchise fee of $48K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Movita Juice Bar franchise owners earn?
Movita Juice Bar does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Movita Juice Bar's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Movita Juice Bar (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Movita Juice Bar franchise locations are there?
As of their most recent FDD filing, Movita Juice Bar has 18 total units in the United States, including 1 franchised units and 13 company-owned units. 1 new units were opened in the latest reporting year.
Is Movita Juice Bar a good franchise to buy?
FranchiseVerdict rates Movita Juice Bar as a A-grade franchise with a risk score of 49 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.