Movita Juice Bar Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Movita Juice Bar is a quick-service franchise serving fresh-pressed juices, smoothies, and acai bowls. Franchisees run the shops, managing fresh prep, inventory, and counter service.
FranchiseVerdict summary · 2026
A Movita Juice Bar franchise requires a total initial investment of $421K – $538K, including a $48K franchise fee. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $421K – $538K
- 68th pct Service Resta…
- Avg gross sales
- N/A
- Royalty
- N/A
- Units
- 18
- 48th pct Service Resta…
- SBA charge-off
- N/A
Quick verdict · Quick-Service Restaurants · color = vs category peers
Green = favorable by >10% vs Quick-Service Restaurants avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $421K – $538K including a $48K franchise fee.
- RETURNSTotal operating revenues consist entirely of franchise fees (Note 4); FY ended March 31, 2023 $192,000, FY2022 $0. Consolidated statements of operations.
- RISKVerdict A (Strongest tier), verdict score 61/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Movita Juice Bar Franchise Corp.
- Parent company
- None
- CEO title
- Chief Executive Officer
- Raul Rodriguez
- Incorporated in
- CA
- HQ
- 5701 S. Eastern Ave, Suite 320, Commerce, CA 90040
- Auditor
- Chatsworth CPA
- Audited financials
- Franchisor revenue
- $192K
- vs $0 prior year
Overview
About
- CEO
- Raul Rodriguez
- Headquarters
- CA
- Founded
- 2021
- FDD year
- 2025
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 27% below the typical quick-service restaurants franchise.
Source: FDD 2025 · Items 5–7
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $48K | $48K |
| Working capital (3–6 mo) | $30K | $45K |
| Equipment, build-out, other | $343K | $445K |
| Total initial investment | $421K | $538K |
Source: Movita Juice Bar 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $421K – $538K
- Bottom third — review vs category
- Liquid capital req'd
- $30K – $45K
- Middle of category vs category
- Franchise fee
- $48K – $48K
- Bottom third — review vs category
- Royalty
- 7% of Gross Revenues (1 store); 6.5% (2-4 stores); 6.25% …
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $300 |
| Transfer fee | $10K |
| Renewal fee | $24K |
| Inventory (initial) | $12K – $15K |
| Total fee load | 9.0% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Movita Juice Bar did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Movita Juice Bar unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
20%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Total operating revenues consist entirely of franchise fees (Note 4); FY ended March 31, 2023 $192,000, FY2022 $0. Consolidated statements of operations.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 9.0% (near the Quick-Service Restaurants average).
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
System expanding at 400.0% CAGR over 3 years across 18 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Quick-Service Restaurants averages
How Movita Juice Bar Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 18
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 13
- Corporate units in the system
- % franchised
- 28%
- vs corporate-owned
- Net growth (3-yr)
- Outlier (see FDD)
- Likely small-sample artifact
- 3-yr CAGR
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Opened (3yr)
- 5
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Movita presents meaningful financial transparency gaps and corporate stability concerns that make ROI validation impossible before investment.
Litigation (Item 3)
No litigation required to be disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Chatsworth CPA
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 61 / 100 verdict
- 01MINORNo average revenue or net income disclosure (Item 19) — impossible to validate ROI claims or breakeven timeline
- 02HIGHGoing Concern status is FALSE, indicating potential financial instability at corporate level
- 03MINORSmall unit count (18 stores) with modest 25% YoY growth raises questions about scalability and market demand
- 04MINORHigh initial investment ($420.5K-$538K) relative to system size creates concentration risk if units underperform
- 05MINORTiered royalty structure incentivizes multi-unit ownership but provides no downside protection for struggling single-unit operators
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Los Angeles County, California |
| Jury trial waiver | No |
| Governing law | CA |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 7 hrs
- On-the-job training
- 105 hrs
- Training location
- Online and at affiliate-owned Movita Juice Bar location in California
- Ongoing training
- Required
- Time to open
- 13 mo
- From signing to launch
- Site selection
- Franchisor must approve; franchisee must use designated broker
- Franchisor financing
- Not offered
- Item 10
- POS system
- POS system with touch screen technology
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: POS system with touch screen technology
Item 20 · call current owners
Franchisee Contacts
1 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Movita Juice Bar · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Movita Juice Bar franchise?
The total investment to open a Movita Juice Bar franchise ranges from $421K – $538K, with an initial franchise fee of $48K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Movita Juice Bar franchise owners earn?
Movita Juice Bar does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Movita Juice Bar FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Movita Juice Bar FDD and qualifies whose outlets they describe.
What is Movita Juice Bar's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Movita Juice Bar (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Movita Juice Bar franchise locations are there?
As of their most recent FDD filing, Movita Juice Bar has 18 total units in the United States, including 5 franchised units and 13 company-owned units. 1 new units were opened in the latest reporting year.
Is Movita Juice Bar a good franchise to buy?
FranchiseVerdict rates Movita Juice Bar as a A-grade franchise with a verdict score of 61 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.