How Much Does a Maui Wowi Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$30K – $597K
Franchise Fee
$30K
Royalty
None
Ad Fund
15.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Maui Wowi is $30K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Maui Wowi franchise requires a total investment of $30K – $597K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $0 to $50K.
Ongoing Costs
Beyond the initial investment, Maui Wowi franchisees pay ongoing fees. The royalty structure is: None. The advertising or brand fund contribution is 15.0% of gross sales. There is also a technology fee of $99.
Net Worth & Liquid Capital Requirements
Maui Wowi requires working capital of $0 – $50K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Maui Wowi does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
How Do Banks View Maui Wowi?
SBA Loans Issued
42
Default Rate
36.6%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Maui Wowi has 42 SBA-backed loans on record. The default rate is 36.6%, which is above the franchise industry average, suggesting higher lending risk. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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