Bottom line
- Total investment $29K – $597K including a $30K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 47 loans (below the industry average).
- 20 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Maui Wowi unit return on the cash you put in?
Unlevered ROIC · per unit
2%
Below typical band (30–60%)
Overview
About
Maui Wowi franchisees typically operate smoothie and juice bar kiosks or standalone shops, blending frozen fruit beverages and health-focused drinks for retail or mobile locations. Day-to-day operations involve inventory management, customer service, equipment maintenance, and local marketing. Revenue streams depend heavily on foot traffic volume and pricing strategy, with significant seasonal variation in tourist-dependent or climate-dependent markets.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 6 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Maui Wowi presents HIGH RISK due to contracting franchise system, undisclosed unit economics, material litigation history, and unclear parent company financial viability—franchisees should demand verified financial statements and current unit performance data before committing.
Score breakdown · what drove the 64 / 100 rating
- 01MINORUnit count declining 10.1% year-over-year (80 units) indicates system contraction and weak franchisee retention
- 02MEDNo Item 19 financial disclosures (avg revenue/net income not disclosed) prevents assessment of actual unit profitability
- 03HIGHSignificant litigation history involving predecessors, affiliates, and multiple restaurant brands under common ownership with breach of contract and misrepresentation claims raises operator integrity concerns
- 04MINORWide investment range ($28,900–$597,000) suggests inconsistent unit economics or undefined support requirements
- 05HIGHGoing concern status is False, creating ambiguity about parent company financial stability
- 06MINORHigh franchise fee ($30,000) combined with declining unit count suggests franchisor may be dependent on new recruitment over system growth
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
6 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Maui Wowi · FDD (2025) PDF