How Much Does a Martinizing Franchise Cost?
Data from the 2024 Franchise Disclosure Document
Investment Summary
Total Investment
$63K – $744K
Franchise Fee
$63K
Royalty
6.0%
Ad Fund
2.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Martinizing is $63K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Martinizing franchise requires a total investment of $63K – $744K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $1K to $140K.
Ongoing Costs
Beyond the initial investment, Martinizing franchisees pay ongoing fees. The royalty fee is 6.0% of gross sales (Percentage of Gross Revenue). The advertising or brand fund contribution is 2.0% of gross sales. There is also a technology fee of $12K.
Net Worth & Liquid Capital Requirements
Martinizing requires working capital of $1K – $140K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to Martinizing's Item 19 financial performance representation:
Median gross sales: $453K
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
How Do Banks View Martinizing?
SBA Loans Issued
61
Default Rate
0.0%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Martinizing has 61 SBA-backed loans on record. The default rate is 0.0%, which is below the franchise industry average, indicating relatively lower lending risk. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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