Martinizing
Bottom line
- Total investment $38K – $744K including a $63K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $547K/year (median $453K).
- Rated STRONG with a risk score of 54/100. SBA loan default rate of 0.0% across 61 loans (below the industry average).
- System growing at 15.6% CAGR over 3 years with 163 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Martinizing unit return on the cash you put in?
Unlevered ROIC · per unit
13%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 Martinizing units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$437K
on $2.2M purchase
Total debt
$1.7M
SBA $1.1M + senior + seller note
Overview
About
Franchisees operate dry cleaning and garment care facilities, offering services such as standard dry cleaning, alterations, pressing, and specialty fabric care to local communities. Day-to-day operations include managing staff, handling customer intake/quality control, managing chemicals and equipment, and handling logistics with centralized distribution networks.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 21 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Martinizing presents CAUTION-level risk due to undisclosed unit economics, franchisor financial concerns, extreme investment variance, and lack of transparent profitability data despite legacy status.
Score breakdown · what drove the 54 / 100 rating
- 01MEDNo Item 19 (Average Unit Volume) disclosed — impossible to validate the $546,590 average revenue claim or assess profitability
- 02HIGHGoing Concern status is FALSE, indicating potential financial instability at franchisor level
- 03MINORMassive investment range ($37.5K–$743.6K) suggests highly variable unit economics and unclear initial cost structure
- 04MINOR163 units with 19% YoY growth is modest for a legacy brand (founded 1949) — suggests market maturation or stagnation in core segments
- 05MINOR6% royalty on gross revenue means franchisees pay regardless of profitability — high burden if net margins are thin
- 06HIGHNo litigation disclosed is unusual for a 75+ year old franchise — either well-litigated or data gap
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
83 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Martinizing · FDD (2024) PDF