MartinizingFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Martinizing franchise requires a total initial investment of $63K – $744K, including a $63K franchise fee and an ongoing 6.0% royalty[2]. Per the 2024 FDD, average unit revenue was $547K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $63K – $744K
- 15th pct Cleaning & Ma…
- Avg gross sales
- $547K
- 21st pct Cleaning & Ma…
- Royalty
- 6.0%
- 10th pct Cleaning & Ma…
- Units
- 163
- 70th pct Cleaning & Ma…
- SBA default
- N/A
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = >15% above Cleaning & Maintenance avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The system grew 19% year-over-year. Fast growth means demand, but can strain support.
Bottom line
- Total investment $63K – $744K including a $63K franchise fee, 6.0% ongoing royalty.
- Average unit revenue of $547K/year (median $453K).
- Verdict A (Top Quintile) with a risk score of 12/100.
- Bankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Martinizing International, LLC
- Parent company
- Clean Franchise Brands, LLC
- Incorporated in
- DE
- HQ
- 711 5th Avenue South, Suite 210, Naples, Florida 34102
- Auditor
- Hancock Askew & Co LLP
- Audited financials
- Franchisor revenue
- $2.1M
- vs $2.4M prior year
Overview
About
Franchisees operate dry cleaning and garment care facilities, offering services such as standard dry cleaning, alterations, pressing, and specialty fabric care to local communities. Day-to-day operations include managing staff, handling customer intake/quality control, managing chemicals and equipment, and handling logistics with centralized distribution networks.
- CEO
- Kevin A. DuBois
- Headquarters
- FL
- Founded
- 2021
- FDD year
- 2024
- States available
- 27
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $63K | $63K |
| Working capital (3–6 mo) | $1K | $140K |
| Equipment, build-out, other | $0 | $541K |
| Total initial investment | $63K | $744K |
Source: Martinizing 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$60K
11.0% margin
Unlevered ROIC
13%
EBITDA / total invested capital
Payback
7.9 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $63K – $744K
- Better than avg vs category
- Liquid capital req'd
- $1K – $140K
- Better than avg vs category
- Franchise fee
- $25K – $63K
- Below avg, review vs category
- Royalty
- 6.0%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $12K |
| Transfer fee | $50K |
| Renewal fee | $16K |
| Total fee load | 8.0% of rev |
Financial Performance
- Avg gross sales
- $547K
- Per unit, per year
- Median gross sales
- $453K
- Item 19 type
- Historic Sales and Expenses
- Sample size
- 99 units
- vs category median 31 · large
- Range (low → high)
- $71K→$3.9M
- Cohort dispersion (min → max)
- Quartile band
- $71K→$2.2M
- Bottom 25% → top 25%
- Transparency tier
- full
- Categorical assessment of disclosure depth
- Transparency
- 7 / 5
- vs category median 4 / 5 · above
Compared against 204 Cleaning & Maintenance brands
vs Cleaning & Maintenance averages
How Martinizing Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 163
- Opened
- 38
- Last reporting year
- Closed
- 12
- Turnover rate
- 7.4%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- +19.0%
- Net unit change last year
- 3-yr CAGR
- +15.6%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 8
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 21 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 61
- Loan volume
- N/A
- Amount data pending
- Median loan
- N/A
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Martinizing presents CAUTION-level risk due to undisclosed unit economics, franchisor financial concerns, extreme investment variance, and lack of transparent profitability data despite legacy status.
Litigation (Item 3)
0 case reference(s): 3 pending, 0 settled.
Bankruptcy (Item 4)
Disclosed in last 7 years
Bankruptcy Code; (b) obtained a discharge of its debts under the bankruptcy code; or (c) was a principal officer of a company or a general partner in a partnership that either filed as a debtor (or had filed against it) a petition to start an action under the U.S. Bankruptcy Code or that obtained a
Audited financials (Item 21)
Yes · Hancock Askew & Co LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
Score breakdown · what drove the 12 / 100 rating
- 01MEDNo Item 19 (Average Unit Volume) disclosed — impossible to validate the $546,590 average revenue claim or assess profitability
- 02HIGHGoing Concern status is FALSE, indicating potential financial instability at franchisor level
- 03MINORMassive investment range ($37.5K–$743.6K) suggests highly variable unit economics and unclear initial cost structure
- 04MINOR163 units with 19% YoY growth is modest for a legacy brand (founded 1949) — suggests market maturation or stagnation in core segments
- 05MINOR6% royalty on gross revenue means franchisees pay regardless of profitability — high burden if net margins are thin
- 06HIGHNo litigation disclosed is unusual for a 75+ year old franchise — either well-litigated or data gap
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Territory type | Radius-based |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Florida |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 3 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 10 hrs
- On-the-job training
- 123 hrs
- Training location
- On-site and off-site
- POS system
- SPOT
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: SPOT
Item 20 · call current owners
Franchisee Contacts
83 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Martinizing · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Martinizing franchise?
The total investment to open a Martinizing franchise ranges from $63K – $744K, with an initial franchise fee of $63K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Martinizing franchise owners earn?
According to Item 19 of the Martinizing FDD, the average gross sales per unit is $547K. The median is $453K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Martinizing's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Martinizing (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Martinizing franchise locations are there?
As of their most recent FDD filing, Martinizing has 163 total units in the United States, including 141 franchised units and 0 company-owned units. 38 new units were opened in the latest reporting year.
Is Martinizing a good franchise to buy?
FranchiseVerdict rates Martinizing as a A-grade franchise with a risk score of 12 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.