How Much Does a Marriott Hotel / JW Marriott Franchise Cost?
Data from the 2026 Franchise Disclosure Document
Investment Summary
Total Investment
N/A
Franchise Fee
$100K
Royalty
6.0%
Ad Fund
1.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Marriott Hotel / JW Marriott is $100K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Total investment data for Marriott Hotel / JW Marriott is not currently available. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $1.1M to $2.4M.
Ongoing Costs
Beyond the initial investment, Marriott Hotel / JW Marriott franchisees pay ongoing fees. The royalty fee is 6.0% of gross sales (Gross room sales and food and beverage sales). The advertising or brand fund contribution is 1.0% of gross sales.
Net Worth & Liquid Capital Requirements
Marriott Hotel / JW Marriott requires working capital of $1.1M – $2.4M to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Marriott Hotel / JW Marriott does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
How Do Banks View Marriott Hotel / JW Marriott?
SBA Loans Issued
6
Default Rate
0.0%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Marriott Hotel / JW Marriott has 6 SBA-backed loans on record. The default rate is 0.0%, which is below the franchise industry average, indicating relatively lower lending risk. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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