How Much Does a HomeSmart Franchise Cost?

Initial Franchise Fee

The initial franchise fee for HomeSmart is $20K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.

Total Investment Range

Opening a HomeSmart franchise requires a total investment of $66K – $205K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.

Working capital alone ranges from $25K to $50K.

Ongoing Costs

Beyond the initial investment, HomeSmart franchisees pay ongoing fees. The royalty structure is: The greater of (i) $12 per agent per month; plus $120 per completed side; or (ii) $500 per month, and (B) $25 per rental, referral, or lease fee collected by Broker.. The advertising or brand fund contribution is 4.0% of gross sales. There is also a technology fee of $250.

Net Worth & Liquid Capital Requirements

HomeSmart requires working capital of $25K – $50K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.