How Much Does a Heyday Franchise Cost?
Data from the 2023 Franchise Disclosure Document
Investment Summary
Total Investment
$966K – $1.2M
Franchise Fee
$60K
Royalty
7.0%
Ad Fund
2.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Heyday is $60K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Heyday franchise requires a total investment of $966K – $1.2M. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $50K to $79K.
Ongoing Costs
Beyond the initial investment, Heyday franchisees pay ongoing fees. The royalty fee is 7.0% of gross sales (Gross Revenue). The advertising or brand fund contribution is 2.0% of gross sales. There is also a technology fee of $800.
Net Worth & Liquid Capital Requirements
Heyday requires working capital of $50K – $79K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Heyday does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
How Do Banks View Heyday?
SBA Loans Issued
8
Default Rate
0.0%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Heyday has 8 SBA-backed loans on record. The default rate is 0.0%, which is below the franchise industry average, indicating relatively lower lending risk. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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