How Much Does a Häagen-Dazs Franchise Cost?
Data from the 2026 Franchise Disclosure Document
Investment Summary
Total Investment
$213K – $592K
Franchise Fee
$30K
Royalty
4.0%
Ad Fund
1.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Häagen-Dazs is $30K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Häagen-Dazs franchise requires a total investment of $213K – $592K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $10K to $64K.
Ongoing Costs
Beyond the initial investment, Häagen-Dazs franchisees pay ongoing fees. The royalty fee is 4.0% of gross sales (Percentage of Gross Sales). The advertising or brand fund contribution is 1.0% of gross sales.
Net Worth & Liquid Capital Requirements
Häagen-Dazs requires working capital of $10K – $64K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to Häagen-Dazs's Item 19 financial performance representation:
Median gross sales: $631K
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
How Do Banks View Häagen-Dazs?
SBA Loans Issued
48
Default Rate
16.7%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Häagen-Dazs has 48 SBA-backed loans on record. The default rate is 16.7%, which is near the franchise industry average. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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