How Much Does a Gymboree Play & Music Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$57K – $393K
Franchise Fee
$45K
Royalty
6.0%
Ad Fund
3.3%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Gymboree Play & Music is $45K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Gymboree Play & Music franchise requires a total investment of $57K – $393K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $17K to $60K.
Ongoing Costs
Beyond the initial investment, Gymboree Play & Music franchisees pay ongoing fees. The royalty fee is 6.0% of gross sales (Gross Receipts). The advertising or brand fund contribution is 3.3% of gross sales. There is also a technology fee of $230.
Net Worth & Liquid Capital Requirements
Gymboree Play & Music requires working capital of $17K – $60K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to Gymboree Play & Music's Item 19 financial performance representation:
Median gross sales: $223K
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
How Do Banks View Gymboree Play & Music?
SBA Loans Issued
18
Default Rate
13.3%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Gymboree Play & Music has 18 SBA-backed loans on record. The default rate is 13.3%, which is below the franchise industry average, indicating relatively lower lending risk. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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