How Much Does a Fresh Coat Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$81K – $120K
Franchise Fee
$50K
Royalty
6.0%
Ad Fund
2.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Fresh Coat is $50K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Fresh Coat franchise requires a total investment of $81K – $120K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $21K to $43K.
Ongoing Costs
Beyond the initial investment, Fresh Coat franchisees pay ongoing fees. The royalty fee is 6.0% of gross sales (Gross Revenues). The advertising or brand fund contribution is 2.0% of gross sales. There is also a technology fee of $499.
Net Worth & Liquid Capital Requirements
Fresh Coat requires working capital of $21K – $43K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to Fresh Coat's Item 19 financial performance representation:
Median gross sales: $595K
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
How Do Banks View Fresh Coat?
SBA Loans Issued
22
Default Rate
25.0%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Fresh Coat has 22 SBA-backed loans on record. The default rate is 25.0%, which is near the franchise industry average. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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