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FranchiseVerdict

How Much Does a DivaDance Franchise Cost?

Data from the 2025 Franchise Disclosure Document

Investment Summary

Total Investment

$54K – $263K

Franchise Fee

$36K

Royalty

The greater of 10% of Gross Sales or the applicable Minimum Monthly Royalty Fee Requirement

Ad Fund

2.0%

Cost Breakdown

Initial Franchise Fee

The initial franchise fee for DivaDance is $36K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.

Total Investment Range

Opening a DivaDance franchise requires a total investment of $54K – $263K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.

Working capital alone ranges from $3K to $21K.

Ongoing Costs

Beyond the initial investment, DivaDance franchisees pay ongoing fees. The royalty structure is: The greater of 10% of Gross Sales or the applicable Minimum Monthly Royalty Fee Requirement. The advertising or brand fund contribution is 2.0% of gross sales. There is also a technology fee of $375.

Net Worth & Liquid Capital Requirements

DivaDance requires working capital of $3K – $21K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.

What Can You Earn?

According to DivaDance's Item 19 financial performance representation:

$119KAvg. Gross Sales

Median gross sales: $110K

This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.

How Do Banks View DivaDance?

SBA Loans Issued

3

Default Rate

N/A

The SBA (Small Business Administration) tracks loan performance for franchise brands. DivaDance has 3 SBA-backed loans on record. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.

Next Steps

Talk to current DivaDance franchise owners

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See full DivaDance research

Risk analysis, unit growth, contract terms, and more

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