FranchiseVerdict
DivaDance logo
FV-00764·STRONGExcellent91

DivaDance

Health & FitnessFranchising since 2016Website
Investment
$54K – $263K
9th pct Health & Fitn…
Avg revenue
$119K
2nd pct Health & Fitn…
Royalty
Units
46
68th pct Health & Fitn…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $54K – $263K including a $36K franchise fee.
  • Average unit revenue of $119K/year (median $110K).
  • Rated STRONG with a risk score of 52/100. SBA loan default rate of 0.0% across 6 loans (below the industry average).
  • System growing at 68.0% CAGR over 3 years with 46 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
DivaDance Company
Incorporated in
Texas
HQ
3823 Airport Boulevard, Suite D, Austin, Texas 78722
Auditor
REESE CPA LLC
Audited financials
Franchisor revenue
$1.9M
vs $2.4M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one DivaDance unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $119,291
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: fitness
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $54K–$263K
Working capital
$
FDD reports $3K–$21K

Unlevered ROIC · per unit

21%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$36K
EBITDA margin
30.0%
Total invested
$170K
Payback
57 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 DivaDance units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$549K

on $2.7M purchase

Total debt

$2.2M

SBA $1.4M + senior + seller note

Overview

About

DivaDance franchisees operate dance instruction studios offering classes in various dance styles (likely hip-hop, contemporary, ballet, jazz) to children and adults. Day-to-day operations include scheduling instructors, managing student enrollment, conducting classes, maintaining studio facilities, and handling billing and customer retention.

CEO
Jami Stigliano Andosca
Founded
2015
FDD year
2025
States available
14

Item 7 · what it costs

The Vitals

Total investment
$54K – $263K
All-in to open one unit
Liquid capital
$3K – $21K
Cash you must have on hand
Franchise fee
$36K
Royalty
The greater of 10% of Gross Sales or the applicable Minim…
Ad fund
2.0%
typical 3–5%
Total fee load
12.0%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$119K
Per unit, per year
Median gross sales
$110K
Item 19 type
Average, Median, High, and Low Gross Sales
Sample size
16 units
vs category median 12
Range (low → high)
$33K$300K
Cohort dispersion
Transparency
4 / 5
vs category median 4 / 5 · typical
Revenue rank2th
vs Health & Fitness peers
Investment cost rank9th
Lower investment ranks lower (better)
Royalty rate rank69th
Lower royalty = lower percentile (better)
Unit count rank68th
vs Health & Fitness peers
Risk score rank22th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
46
Opened
14
Last reporting year
Closed
1
Turnover rate
2.2%
Company-owned
4
Corporate units in the system
% franchised
91%
vs corporate-owned
Net growth (yr3)
+40.0%
Net unit change last year
3-yr CAGR
+68.0%
Compounded over last 3 years
2023
42+12
Franchised units
2024
30
Franchised units
2025
25
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 17 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 17 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
6
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

52
Risk · 0-100
STRONG52 / 100

DivaDance presents moderate-to-cautious risk due to undisclosed profitability data, aggressive growth metrics that may mask unit quality issues, and unclear royalty fee floor obligations.

Score breakdown · what drove the 52 / 100 rating

  1. 01MEDNet income not disclosed in FDD Item 19 — impossible to validate profitability claims against $119,291 average revenue
  2. 02MINORHigh royalty structure (10% of gross sales OR minimum monthly fee) creates cash flow pressure on lower-revenue locations
  3. 03MINORRapid unit growth (40% YoY) may indicate aggressive recruitment masking underlying unit economics or retention issues
  4. 04MINORWide investment range ($54K–$263K) suggests inconsistent startup costs and unclear capital requirements across locations
  5. 05HIGHNo going concern statement disclosure raises questions about franchisor financial stability and long-term viability
  6. 06MINORMinimum monthly royalty fee not specified — creates hidden cost risk if gross sales fall below break-even threshold

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Population
Protected territory
Yes
Initial term
5 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Texas

Item 11

Training & Operations

Classroom training
43 hrs
On-the-job training
55 hrs
POS system
Mindbody
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

48 numbers

Locked
(910) 604-••••
NC
(941) 216-••••
FL
(214) 674-••••
TX

One-time purchase · CSV download · Validation questions included

FDD download

DivaDance · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above