DivaDanceFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A DivaDance franchise requires a total initial investment of $54K – $263K, including a $36K franchise fee. Per the 2025 FDD, average unit revenue was $119K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $54K – $263K
- 8th pct Health & Fitn…
- Avg gross sales
- $119K
- 3rd pct Health & Fitn…
- Royalty
- N/A
- Units
- 46
- 69th pct Health & Fitn…
- SBA default
- N/A
Quick verdict · Health & Fitness · color = vs category peers
Green = >15% above Health & Fitness avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
At 0.8x revenue per dollar invested, this system underperforms the typical 1.5-2.5x range.
Franchised units fell from 42 to 25 over 3 years. Investigate why operators are leaving.
Bottom line
- Total investment $54K – $263K including a $36K franchise fee.
- Average unit revenue of $119K/year (median $110K).
- Verdict A (Top Quintile) with a risk score of 47/100.
- System growing at 68.0% CAGR over 3 years with 46 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- DivaDance Company
- CEO title
- Founder and Chief Executive Officer
- Jami Stigliano Andosca
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- TX
- HQ
- 3823 Airport Boulevard, Suite D, Austin, Texas 78722
- Auditor
- REESE CPA LLC
- Audited financials
- Franchisor revenue
- $1.9M
- vs $2.4M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
DivaDance franchisees operate dance instruction studios offering classes in various dance styles (likely hip-hop, contemporary, ballet, jazz) to children and adults. Day-to-day operations include scheduling instructors, managing student enrollment, conducting classes, maintaining studio facilities, and handling billing and customer retention.
- CEO
- Jami Stigliano Andosca
- Headquarters
- TX
- Founded
- 2015
- FDD year
- 2025
- States available
- 14
FDD Item 7 · 2025 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $36K | $36K |
| Working capital (3–6 mo) | $3K | $21K |
| Equipment, build-out, other | $15K | $206K |
| Total initial investment | $54K | $263K |
Source: DivaDance 2025 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$36K
30.0% margin
Unlevered ROIC
21%
EBITDA / total invested capital
Payback
4.8 yrs
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $54K – $263K
- Better than avg vs category
- Liquid capital req'd
- $3K – $21K
- Better than avg vs category
- Franchise fee
- $36K – $130K
- Better than avg vs category
- Royalty
- The greater of 10% of Gross Sales or the applicable Minim…
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 12.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty (flat) | greater of 10% of Gross Sales or applicable Minimum Monthly Royalty Fee Requirement |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $375 |
| Training fee | $300 |
| Transfer fee | $10K |
| Renewal fee | $5K |
| Inventory (initial) | $1K – $3K |
| Total fee load | 12.0% of rev |
Financial Performance
- Avg gross sales
- $119K
- Per unit, per year
- Median gross sales
- $110K
- Item 19 type
- gross_sales
- Sample size
- 16 units
- vs category median 11
- Range (low → high)
- $33K→$300K
- Cohort dispersion (min → max)
- Transparency tier
- none
- Categorical assessment of disclosure depth
- Transparency
- 4 / 5
- vs category median 4 / 5 · typical
Compared against 180 Health & Fitness brands
Revenue is only 0.8x the investment. This means each unit may take 5+ years to recoup the initial outlay at typical margins.
vs Health & Fitness averages
How DivaDance Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 46
- Opened
- 14
- Last reporting year
- Closed
- 1
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 2.2%
- Company-owned
- 4
- Corporate units in the system
- % franchised
- 91%
- vs corporate-owned
- Net growth (yr3)
- +40.0%
- Net unit change last year
- 3-yr CAGR
- +68.0%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 7
- Projected new
- 12
- Franchisor's next-year forecast
- Transfer rate
- 15.2%
- Owners selling to other franchisees
- Termination rate
- 2.2%
- Franchisor-initiated terminations
- Ceased ops
- 2.2%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 17 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 3 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 3
- Loan volume
- $218K
- Median loan
- $70K
- 50th percentile
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 1
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into DivaDance's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 1 lenders with concentration factor
- Per-state charge-off rates across 2 states
- Startup risk premium and job creation velocity
- 2-year lending trend
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
DivaDance presents moderate-to-cautious risk due to undisclosed profitability data, aggressive growth metrics that may mask unit quality issues, and unclear royalty fee floor obligations.
Litigation (Item 3)
No litigation required to be disclosed
Largest disclosed settlement: $540,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · REESE CPA LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 47 / 100 rating
- 01MEDNet income not disclosed in FDD Item 19 — impossible to validate profitability claims against $119,291 average revenue
- 02MINORHigh royalty structure (10% of gross sales OR minimum monthly fee) creates cash flow pressure on lower-revenue locations
- 03MINORRapid unit growth (40% YoY) may indicate aggressive recruitment masking underlying unit economics or retention issues
- 04MINORWide investment range ($54K–$263K) suggests inconsistent startup costs and unclear capital requirements across locations
- 05HIGHNo going concern statement disclosure raises questions about franchisor financial stability and long-term viability
- 06MINORMinimum monthly royalty fee not specified — creates hidden cost risk if gross sales fall below break-even threshold
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 5 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | Population |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 200,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 4 |
| Mandatory arbitration | Yes |
| Arbitration location | Travis County, Texas |
| Jury trial waiver | Yes |
| Governing law | Texas |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 43 hrs
- On-the-job training
- 55 hrs
- Training location
- virtually through weekly zoom meetings, at our training facility located in Austin, Texas, and at a Dedicated Studio, if applicable, or a Third party Studio Partnership Site located within the designated operating territory
- Site selection
- joint
- POS system
- Mindbody
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Mindbody
Item 20 · call current owners
Franchisee Contacts
48 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
DivaDance · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a DivaDance franchise?
The total investment to open a DivaDance franchise ranges from $54K – $263K, with an initial franchise fee of $36K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do DivaDance franchise owners earn?
According to Item 19 of the DivaDance FDD, the average gross sales per unit is $119K. The median is $110K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is DivaDance's franchise failure rate?
SBA 7(a) loan charge-off data is not available for DivaDance (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many DivaDance franchise locations are there?
As of their most recent FDD filing, DivaDance has 46 total units in the United States, including 42 franchised units and 4 company-owned units. 14 new units were opened in the latest reporting year.
Is DivaDance a good franchise to buy?
FranchiseVerdict rates DivaDance as a A-grade franchise with a risk score of 47 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.