How Much Does a Discovery Map® Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$29K – $36K
Franchise Fee
$25K
Royalty
10.0%
Ad Fund
1.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Discovery Map® is $25K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Discovery Map® franchise requires a total investment of $29K – $36K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $0 to $2K.
Ongoing Costs
Beyond the initial investment, Discovery Map® franchisees pay ongoing fees. The royalty fee is 10.0% of gross sales (Gross Sales). The advertising or brand fund contribution is 1.0% of gross sales. There is also a technology fee of $2K.
Net Worth & Liquid Capital Requirements
Discovery Map® requires working capital of $0 – $2K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Discovery Map® does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
How Do Banks View Discovery Map®?
SBA Loans Issued
6
Default Rate
0.0%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Discovery Map® has 6 SBA-backed loans on record. The default rate is 0.0%, which is below the franchise industry average, indicating relatively lower lending risk. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
Talk to current Discovery Map® franchise owners
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Compare Discovery Map® to similar franchises
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