Bottom line
- Total investment $29K – $36K including a $25K franchise fee, 10.0% ongoing royalty.
- Average unit revenue of $58K/year (median $53K).
- Rated MODERATE with a risk score of 62/100. SBA loan default rate of 0.0% across 6 loans (below the industry average).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one DISCOVERY MAP® unit return on the cash you put in?
Unlevered ROIC · per unit
21%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 DISCOVERY MAP® units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$58K
on $291K purchase
Total debt
$233K
SBA $0.1M + senior + seller note
Overview
About
Discovery Map® franchisees produce and sell local printed advertising maps and directories, supplemented by digital web advertising placement. Daily operations involve sales calls to local businesses, map distribution, website ad management, and territory-specific marketing.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 26 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Declining franchise system with undisclosed profitability metrics and complex royalty structure creates moderate-to-high investment risk.
Score breakdown · what drove the 62 / 100 rating
- 01MINORUnit count declining 2.5% YoY (116 units) suggests market contraction or franchisee attrition
- 02MEDAverage net income not disclosed in Item 19 — unable to validate ROI claims against $29,250-$36,300 investment
- 03MINORRevenue average of $58,171 with 10% royalty creates thin margins; profitability unclear
- 04MINORUnusual royalty structure (25% on website ads vs. 10% print) suggests digital revenue struggles or aggressive fee capture
- 05HIGH10-year term is lengthy given declining unit trajectory and no going concern assurance
- 06HIGHNo litigation disclosure doesn't confirm absence; may indicate young or small system
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
68 numbers
One-time purchase · CSV download · Validation questions included
FDD download
DISCOVERY MAP® · FDD (2025) PDF