How Much Does a Denino’s Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$1.0M – $1.8M
Franchise Fee
$45K
Royalty
Greater of 6% of Gross Sales or $1,000 per week
Ad Fund
0.5%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Denino’s is $45K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Denino’s franchise requires a total investment of $1.0M – $1.8M. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $250K to $500K.
Ongoing Costs
Beyond the initial investment, Denino’s franchisees pay ongoing fees. The royalty structure is: Greater of 6% of Gross Sales or $1,000 per week. The advertising or brand fund contribution is 0.5% of gross sales. There is also a technology fee of $0.
Net Worth & Liquid Capital Requirements
Denino’s requires working capital of $250K – $500K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Denino’s does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
Next Steps
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