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FranchiseVerdict

How Much Does a dClutterfly Franchise Cost?

Data from the 2025 Franchise Disclosure Document

Investment Summary

Total Investment

$83K – $209K

Franchise Fee

$40K

Royalty

5.0%

Ad Fund

Initially $150 per month

Cost Breakdown

Initial Franchise Fee

The initial franchise fee for dClutterfly is $40K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.

Total Investment Range

Opening a dClutterfly franchise requires a total investment of $83K – $209K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.

Working capital alone ranges from $10K to $30K.

Ongoing Costs

Beyond the initial investment, dClutterfly franchisees pay ongoing fees. The royalty fee is 5.0% of gross sales (Gross Revenue). The ad fund contribution is: Initially $150 per month. There is also a technology fee of $50.

Net Worth & Liquid Capital Requirements

dClutterfly requires working capital of $10K – $30K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.

What Can You Earn?

dClutterfly does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.

Next Steps

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