How Much Does a Dazzler Select by Wyndham Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$179K – $1.9M
Franchise Fee
$35K
Royalty
$85.00 per guest room per month
Ad Fund
10.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Dazzler Select by Wyndham is $35K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Dazzler Select by Wyndham franchise requires a total investment of $179K – $1.9M. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $94K to $157K.
Ongoing Costs
Beyond the initial investment, Dazzler Select by Wyndham franchisees pay ongoing fees. The royalty structure is: $85.00 per guest room per month. The advertising or brand fund contribution is 10.0% of gross sales.
Net Worth & Liquid Capital Requirements
Dazzler Select by Wyndham requires working capital of $94K – $157K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Dazzler Select by Wyndham does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
Next Steps
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