How Much Does a Dazzler Select Franchise Cost?
Data from the 2026 Franchise Disclosure Document
Investment Summary
Total Investment
$187K – $1.9M
Franchise Fee
$35K
Royalty
$85.00 per guest room per month
Ad Fund
10.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Dazzler Select is $35K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Dazzler Select franchise requires a total investment of $187K – $1.9M. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $96K to $162K.
Ongoing Costs
Beyond the initial investment, Dazzler Select franchisees pay ongoing fees. The royalty structure is: $85.00 per guest room per month. The advertising or brand fund contribution is 10.0% of gross sales.
Net Worth & Liquid Capital Requirements
Dazzler Select requires working capital of $96K – $162K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Dazzler Select does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
Next Steps
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