How Much Does a Dale Carnegie Franchise Cost?
Data from the 2022 Franchise Disclosure Document
Investment Summary
Total Investment
$93K – $246K
Franchise Fee
$20K
Royalty
12.0%
Ad Fund
3.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Dale Carnegie is $20K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Dale Carnegie franchise requires a total investment of $93K – $246K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $50K to $100K.
Ongoing Costs
Beyond the initial investment, Dale Carnegie franchisees pay ongoing fees. The royalty fee is 12.0% of gross sales (Tiered percentage of Gross Revenues based on Revenue Target). The advertising or brand fund contribution is 3.0% of gross sales. There is also a technology fee of $1K.
Net Worth & Liquid Capital Requirements
Dale Carnegie requires working capital of $50K – $100K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Dale Carnegie does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
How Do Banks View Dale Carnegie?
SBA Loans Issued
16
Default Rate
25.0%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Dale Carnegie has 16 SBA-backed loans on record. The default rate is 25.0%, which is near the franchise industry average. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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