How Much Does a Counselor Realty Franchise Cost?

Initial Franchise Fee

The initial franchise fee for Counselor Realty is $15K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.

Total Investment Range

Opening a Counselor Realty franchise requires a total investment of $23K – $106K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.

Working capital alone ranges from $10K to $30K.

Ongoing Costs

Beyond the initial investment, Counselor Realty franchisees pay ongoing fees. The royalty structure is: $371 per month base fee plus $32 to $53 per licensed agent monthly fee. The ad fund contribution is: $25 to $60 per agent per month. There is also a technology fee of $75.

Net Worth & Liquid Capital Requirements

Counselor Realty requires working capital of $10K – $30K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.