How Much Does a City Express by Marriott Franchise Cost?

Initial Franchise Fee

The initial franchise fee for City Express by Marriott is $75K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.

Total Investment Range

Opening a City Express by Marriott franchise requires a total investment of $2.8M – $4.9M. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.

Working capital alone ranges from $300K to $500K.

Ongoing Costs

Beyond the initial investment, City Express by Marriott franchisees pay ongoing fees. The royalty fee is 5.0% of gross sales (Gross Room Sales). The advertising or brand fund contribution is 1.5% of gross sales.

Net Worth & Liquid Capital Requirements

City Express by Marriott requires working capital of $300K – $500K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.