How Much Does a Awakenings Franchise Cost?
Data from the 2022 Franchise Disclosure Document
Investment Summary
Total Investment
$180K – $311K
Franchise Fee
$30K
Royalty
5.0%
Ad Fund
2.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Awakenings is $30K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Awakenings franchise requires a total investment of $180K – $311K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $15K to $45K.
Ongoing Costs
Beyond the initial investment, Awakenings franchisees pay ongoing fees. The royalty fee is 5.0% of gross sales (Gross Sales). The advertising or brand fund contribution is 2.0% of gross sales. There is also a technology fee of $500.
Net Worth & Liquid Capital Requirements
Awakenings requires working capital of $15K – $45K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
Awakenings does not disclose earnings data in Item 19 of its Franchise Disclosure Document. Not all franchisors choose to publish financial performance representations, though this is a data point many prospective franchisees consider important.
Next Steps
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