Awakenings Franchise Cost, Revenue & Review 2026
- Investment
- $180K – $311K
- Disclosed sales
- partial, no system average
- SBA charge-off
- Not SBA-matched
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Awakenings is a retail franchise operating New Age crystal shops selling crystals, sage, and wellness and home goods. Franchisees run the stores, managing inventory, merchandising, and sales.
FranchiseVerdict summary · 2026
A Awakenings franchise requires a total initial investment of $180K – $311K, including a $30K franchise fee and an ongoing 5.0% royalty[2]. The 2022 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: high - issued more than two years ago
Evidence: partial✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored6 of 6 headline figures on this page cite a page of the filing.
Overview
- Investment
- $180K – $311K
- 20th pct Retail
- Avg gross sales
- N/A
- Company-owned onlyn=1
- Royalty
- 5.0%
- 6th pct Retail
- Units
- 3
- 3rd pct Retail
- SBA charge-off
- N/A
Quick verdict · Retail · color = vs category peers
Green = favorable by >10% vs Retail median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $180K – $311K including a $30K franchise fee, 5.0% ongoing royalty.
- RETURNSItem 19 reports one company-owned shop in Omaha, Nebraska (printed p.42-43). The franchisor states plainly: 'We did not have any Operational Franchise Outlets during the reporting periods disclosed in this Item 19.'
- RISKVerdict D (Below average), verdict score 34/100 (higher is better).
- GROWTHPositive: net +1 franchised outlets in the latest year (1 opened, 0 closed) (Item 20).
- DATAItem 19 reports gross sales and gross profit rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Awakenings Enterprises LLC
- CEO title
- Chief Executive Officer
- Eric Abts
- CEO experience
- 2017 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- NE
- HQ
- 3506 North 147th Street, Ste 101, Omaha, NE 68116
- Auditor
- Metwally CPA PLLC
- Audited financials
- Franchisor revenue
- $4K
- Most recent fiscal year
Overview
About
- CEO
- Eric Abts
- Headquarters
- NE
- Founded
- 2021
- FDD year
- 2022
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 27% below the typical retail franchise.
Source: FDD 2022 · Items 5–7
Full Item 7 breakdown14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $30K | $30K | |
| Construction and Leasehold Improvements | $25K | $50K | |
| Lease Deposits - 3 Months | $3K | $4K | |
| Furniture, Fixtures and Equipment | $25K | $50K | |
| Signage | $8K | $10K | |
| Computer, Software and Point of Sales System | $5K | $8K | |
| Grand Opening Marketing | $5K | $5K | |
| Initial Inventory | $60K | $100K | |
| Utility Deposits | $250 | $500 | |
| Insurance Deposits - 3 Months | $345 | $500 | |
| Travel for Initial Training | $2K | $4K | |
| Professional Fees | $2K | $3K | |
| Licenses and Permits | $1K | $2K | |
| Additional Funds - 3 months | $15K | $45K | |
| Total initial investment | $180K | $311K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $180K – $311K
- Top 40% of category vs category
- Liquid capital req'd
- $15K – $45K
- Top 40% of category vs category
- Franchise fee
- $30K – $30K
- Top 40% of category vs category
- Royalty
- 5.0%
- typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $500 |
| Training fee | $300 |
| Transfer fee | $15K |
| Renewal fee | $10K |
| Inventory (initial) | $60K – $100K |
| Total fee load | 7.0% of rev |
What do units actually make?
Source: FDD 2022 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for Awakenings is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Awakenings unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2022 FDD
Financial Performance
Item 19 reports one company-owned shop in Omaha, Nebraska (printed p.42-43). The franchisor states plainly: 'We did not have any Operational Franchise Outlets during the reporting periods disclosed in this Item 19.'
Company-owned outlets only - not franchisee performance
Based on a single reporting unit - not a system average
- Item 19 type
- gross sales and gross profit
- Sample size
- 1
- vs category median 46 · small
- Reported figure
- $1.7MCited, not corroborated — printed on page 50 of the 2022 FDD. Nothing else in our record independently restates or re-derives it.
- A single outlet — not a range
- Reporting year
- 2021
- Fiscal year the figures cover
- Source filing
- FDD 2022
- Disclosed in the 2022 filing, covering 2021
- Transparency
- 6 / 10
- vs category median 3 / 10 · above
Compared against 278 Retail brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 7.0% (near the Retail median).
Disclosure
Item 19 reports gross sales and gross profit rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Retail medians
How Awakenings Compares
Category median of published Retail brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2022 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 3
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- N/A
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 33%
- vs corporate-owned
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Projected new
- 2
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Metwally CPA PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 34 / 100 verdict
- 01MINOROnly 3 units in system with unknown/stagnant growth trajectory indicates weak franchise model scalability
- 02MINORNo territorial protection creates direct competition risk and cannibalization of franchisee revenue
- 03MEDNo litigation disclosed but only 3 units limits statistical significance of this metric
- 04MINORHigh investment-to-net-income ratio ($179,845-$310,500 investment against $260,592 avg net income) yields 0.84-1.19x payback period with no cushion for underperformance
- 05MEDExtremely small franchise system (3 units) means limited data, operational maturity, and replicability validation
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2022 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 10 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Douglas (Douglass), Nebraska |
| Jury trial waiver | Yes |
| Governing law | NE |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 17 hrs
- On-the-job training
- 25 hrs
- Training location
- Omaha, Nebraska
- Ongoing training
- Required
- Time to open
- 7 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Offered
- Item 10
- POS system
- Lightspeed
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Lightspeed
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Awakenings franchise?
The total investment to open a Awakenings franchise ranges from $180K – $311K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Awakenings franchise owners earn?
Item 19 of the Awakenings FDD discloses outlet figures from $1.7M to $1.7M but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Awakenings?
Awakenings is franchised by Awakenings Enterprises LLC. The FDD names no parent company. Source: FDD Item 1, 2022 filing.
What is Item 19 in the Awakenings FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Awakenings FDD and qualifies whose outlets they describe.
What is Awakenings's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Awakenings (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Awakenings franchise locations are there?
As of their most recent FDD filing, Awakenings has 3 total units in the United States, including 1 franchised units and 2 company-owned units. 1 new units were opened in the latest reporting year.
Is Awakenings a good franchise to buy?
FranchiseVerdict rates Awakenings as a D-grade franchise with a verdict score of 34 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.