AwakeningsFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Awakenings franchise requires a total initial investment of $180K – $311K, including a $30K franchise fee and an ongoing 5.0% royalty[2]. Per the 2022 FDD, average unit revenue was $1.7M[2]. Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2022 FDD issuance
Overview
- Investment
- $180K – $311K
- 19th pct Retail
- Avg gross sales
- $1.7M
- 18th pct Retail
- Royalty
- 5.0%
- 6th pct Retail
- Units
- 3
- 2nd pct Retail
- SBA default
- N/A
Quick verdict · Retail · color = vs category peers
Green = >15% above Retail avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 6.8x in gross revenue, well above the typical 1.5-2.5x range.
Bottom line
- Total investment $180K – $311K including a $30K franchise fee, 5.0% ongoing royalty.
- Average unit revenue of $1.7M/year.
- Verdict B (Above Average) with a risk score of 56/100.
- Revenue data based on only 1 reporting unit. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Awakenings Enterprises LLC
- CEO title
- Chief Executive Officer
- Eric Abts
- CEO experience
- 2017 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- NE
- HQ
- 3506 North 147th Street, Ste 101, Omaha, NE 68116
- Auditor
- Metwally CPA PLLC
- Audited financials
- Franchisor revenue
- $4K
- Most recent fiscal year
Overview
About
Awakenings appears to be a wellness or coffee retail concept where franchisees operate a storefront serving beverages and/or health-focused products to walk-in customers. Daily operations likely include inventory management, customer service, point-of-sale transactions, staff scheduling, and local marketing to drive foot traffic.
- CEO
- Eric Abts
- Headquarters
- NE
- Founded
- 2021
- FDD year
- 2022
- States available
- 1
FDD Item 7 · 2022 filing · 14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $30K | $30K | |
| Construction and Leasehold Improvements | $25K | $50K | |
| Lease Deposits - 3 Months | $3K | $4K | |
| Furniture, Fixtures and Equipment | $25K | $50K | |
| Signage | $8K | $10K | |
| Computer, Software and Point of Sales System | $5K | $8K | |
| Grand Opening Marketing | $5K | $5K | |
| Initial Inventory | $60K | $100K | |
| Utility Deposits | $250 | $500 | |
| Insurance Deposits - 3 Months | $345 | $500 | |
| Travel for Initial Training | $2K | $4K | |
| Professional Fees | $2K | $3K | |
| Licenses and Permits | $1K | $2K | |
| Additional Funds - 3 months | $15K | $45K | |
| Total initial investment | $180K | $311K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$133K
8.0% margin
Unlevered ROIC
48%
EBITDA / total invested capital
Payback
25 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $180K – $311K
- Better than avg vs category
- Liquid capital req'd
- $15K – $45K
- Better than avg vs category
- Franchise fee
- $30K – $30K
- Better than avg vs category
- Royalty
- 5.0%
- Gross Sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $500 |
| Training fee | $300 |
| Transfer fee | $15K |
| Renewal fee | $10K |
| Total fee load | 7.0% of rev |
Financial Performance
- Avg gross sales
- $1.7M
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Company Owned
- Sample size
- 1 units
- vs category median 49 · small
- Transparency
- 9 / 5
- vs category median 2 / 5 · above
Compared against 304 Retail brands
Revenue is 6.8x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Retail averages
How Awakenings Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 3
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 33%
- vs corporate-owned
3-year detail · Item 20
- Transfers (3yr)
- 0
- Projected new
- 2
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Awakenings presents elevated risk due to a micro-scale franchise system with unknown growth, unprotected territory, questionable franchisor viability (Going Concern = False), and a tight ROI profile that leaves minimal margin for franchisee underperformance.
Litigation (Item 3)
No litigation information required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Metwally CPA PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 56 / 100 rating
- 01MINOROnly 3 units in system with unknown/stagnant growth trajectory indicates weak franchise model scalability
- 02MINORNo territorial protection creates direct competition risk and cannibalization of franchisee revenue
- 03HIGHGoing Concern status is FALSE — suggests franchisor may have solvency or operational sustainability questions
- 04HIGHNo litigation disclosed but only 3 units limits statistical significance of this metric
- 05MINORHigh investment-to-net-income ratio ($179,845-$310,500 investment against $260,592 avg net income) yields 0.84-1.19x payback period with no cushion for underperformance
- 06MEDExtremely small franchise system (3 units) means limited data, operational maturity, and replicability validation
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Distance |
| Protected territory | No |
| Exclusive territoryℹ | Yes |
| Territory radius | 10 mi |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Douglass, Nebraska |
| Jury trial waiver | Yes |
| Governing law | Nebraska |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation information required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 17 hrs
- On-the-job training
- 25 hrs
- Training location
- Omaha, Nebraska
- POS system
- Lightspeed
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Lightspeed
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Awakenings franchise?
The total investment to open a Awakenings franchise ranges from $180K – $311K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Awakenings franchise owners earn?
According to Item 19 of the Awakenings FDD, the average gross sales per unit is $1.7M. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Awakenings's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Awakenings (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Awakenings franchise locations are there?
As of their most recent FDD filing, Awakenings has 3 total units in the United States, including 0 franchised units and 2 company-owned units. 1 new units were opened in the latest reporting year.
Is Awakenings a good franchise to buy?
FranchiseVerdict rates Awakenings as a B-grade franchise with a risk score of 56 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.