Awakenings Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Awakenings is a retail franchise operating New Age crystal shops selling crystals, sage, and wellness and home goods. Franchisees run the stores, managing inventory, merchandising, and sales.
FranchiseVerdict summary · 2026
A Awakenings franchise requires a total initial investment of $180K – $311K, including a $30K franchise fee and an ongoing 5.0% royalty[2]. The 2022 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2022 FDD issuance
Overview
- Investment
- $180K – $311K
- 21st pct Retail
- Avg gross sales
- N/A
- Company-owned onlyn=1
- Royalty
- 5.0%
- 6th pct Retail
- Units
- 3
- 3rd pct Retail
- SBA charge-off
- N/A
Quick verdict · Retail · color = vs category peers
Green = favorable by >10% vs Retail avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $180K – $311K including a $30K franchise fee, 5.0% ongoing royalty.
- RETURNSItem 19 reports one company-owned shop in Omaha, Nebraska (printed p.42-43). The franchisor states plainly: 'We did not have any Operational Franchise Outlets during the reporting periods disclosed in this Item 19.'
- RISKVerdict C (Average), verdict score 39/100 (higher is better).
- DATAItem 19 reports gross sales and gross profit rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Awakenings Enterprises LLC
- Parent company
- None
- CEO title
- Chief Executive Officer
- Eric Abts
- CEO experience
- 2017 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- NE
- HQ
- 3506 North 147th Street, Ste 101, Omaha, NE 68116
- Auditor
- Metwally CPA PLLC
- Audited financials
- Franchisor revenue
- $4K
- Most recent fiscal year
Overview
About
- CEO
- Eric Abts
- Headquarters
- NE
- Founded
- 2021
- FDD year
- 2022
- States available
- 1
Can you afford it, and what does the money buy?
Entry cost runs 41% below the typical retail franchise.
Source: FDD 2022 · Items 5–7
Full Item 7 breakdown14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Fee | $30K | $30K | |
| Construction and Leasehold Improvements | $25K | $50K | |
| Lease Deposits - 3 Months | $3K | $4K | |
| Furniture, Fixtures and Equipment | $25K | $50K | |
| Signage | $8K | $10K | |
| Computer, Software and Point of Sales System | $5K | $8K | |
| Grand Opening Marketing | $5K | $5K | |
| Initial Inventory | $60K | $100K | |
| Utility Deposits | $250 | $500 | |
| Insurance Deposits - 3 Months | $345 | $500 | |
| Travel for Initial Training | $2K | $4K | |
| Professional Fees | $2K | $3K | |
| Licenses and Permits | $1K | $2K | |
| Additional Funds - 3 months | $15K | $45K | |
| Total initial investment | $180K | $311K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $180K – $311K
- Top 40% of category vs category
- Liquid capital req'd
- $15K – $45K
- Top 40% of category vs category
- Franchise fee
- $30K – $30K
- Top 40% of category vs category
- Royalty
- 5.0%
- percentage · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $500 |
| Training fee | $300 |
| Transfer fee | $15K |
| Renewal fee | $10K |
| Inventory (initial) | $60K – $100K |
| Total fee load | 7.0% of rev |
What do units actually make?
Source: FDD 2022 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Awakenings did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Awakenings unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
22%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2022 FDD
Financial Performance
Item 19 reports one company-owned shop in Omaha, Nebraska (printed p.42-43). The franchisor states plainly: 'We did not have any Operational Franchise Outlets during the reporting periods disclosed in this Item 19.'
Company-owned outlets only - not franchisee performance
Based on a single reporting unit - not a system average
- Item 19 type
- gross sales and gross profit
- Sample size
- 1
- vs category median 47 · small
- Reported figure
- $1.7M
- A single outlet — not a range
- Reporting year
- 2022
- Fiscal year the figures cover
- Source filing
- FDD 2022
- The FDD edition these figures were read from
- Transparency
- 6 / 10
- vs category median 3 / 10 · above
Compared against 278 Retail brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 7.0% — below the Retail average of 8.9%.
Disclosure
Item 19 reports gross sales and gross profit rather than annual gross sales, so unit revenue is not directly comparable.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Retail averages
How Awakenings Compares
Is the system healthy?
Source: FDD 2022 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 3
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 2
- Corporate units in the system
- % franchised
- 33%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 1
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 2
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 1 state reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
1
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Awakenings presents elevated risk due to a micro-scale franchise system with unknown growth, unprotected territory, questionable franchisor viability (Going Concern = False), and a tight ROI profile that leaves minimal margin for franchisee underperformance.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Metwally CPA PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 39 / 100 verdict
- 01MINOROnly 3 units in system with unknown/stagnant growth trajectory indicates weak franchise model scalability
- 02MINORNo territorial protection creates direct competition risk and cannibalization of franchisee revenue
- 03HIGHGoing Concern status is FALSE — suggests franchisor may have solvency or operational sustainability questions
- 04MEDNo litigation disclosed but only 3 units limits statistical significance of this metric
- 05MINORHigh investment-to-net-income ratio ($179,845-$310,500 investment against $260,592 avg net income) yields 0.84-1.19x payback period with no cushion for underperformance
- 06MEDExtremely small franchise system (3 units) means limited data, operational maturity, and replicability validation
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2022 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 10 mi |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Douglas (Douglass), Nebraska |
| Jury trial waiver | Yes |
| Governing law | NE |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 17 hrs
- On-the-job training
- 25 hrs
- Training location
- Omaha, Nebraska
- Ongoing training
- Required
- Time to open
- 7 mo
- From signing to launch
- Site selection
- Franchisee with franchisor approval
- Franchisor financing
- Offered
- Item 10
- POS system
- Lightspeed
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Lightspeed
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Awakenings franchise?
The total investment to open a Awakenings franchise ranges from $180K – $311K, with an initial franchise fee of $30K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Awakenings franchise owners earn?
Awakenings does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Awakenings FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Awakenings FDD and qualifies whose outlets they describe.
What is Awakenings's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Awakenings (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Awakenings franchise locations are there?
As of their most recent FDD filing, Awakenings has 3 total units in the United States, including 1 franchised units and 2 company-owned units. 1 new units were opened in the latest reporting year.
Is Awakenings a good franchise to buy?
FranchiseVerdict rates Awakenings as a C-grade franchise with a verdict score of 39 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.