How Much Does a Asp - America’s Swimming Pool Company Franchise Cost?
Data from the 2025 Franchise Disclosure Document
Investment Summary
Total Investment
$84K – $210K
Franchise Fee
$40K
Royalty
7.0%
Ad Fund
1.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for Asp - America’s Swimming Pool Company is $40K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a Asp - America’s Swimming Pool Company franchise requires a total investment of $84K – $210K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $16K to $16K.
Ongoing Costs
Beyond the initial investment, Asp - America’s Swimming Pool Company franchisees pay ongoing fees. The royalty fee is 7.0% of gross sales (Percentage of Gross Revenue). The advertising or brand fund contribution is 1.0% of gross sales. There is also a technology fee of $250.
Net Worth & Liquid Capital Requirements
Asp - America’s Swimming Pool Company requires working capital of $16K – $16K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to Asp - America’s Swimming Pool Company's Item 19 financial performance representation:
Median gross sales: $573K
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
How Do Banks View Asp - America’s Swimming Pool Company?
SBA Loans Issued
60
Default Rate
0.0%
The SBA (Small Business Administration) tracks loan performance for franchise brands. Asp - America’s Swimming Pool Company has 60 SBA-backed loans on record. The default rate is 0.0%, which is below the franchise industry average, indicating relatively lower lending risk. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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