How Much Does a ActionCOACH Franchise Cost?
Data from the 2024 Franchise Disclosure Document
Investment Summary
Total Investment
$140K – $369K
Franchise Fee
$75K
Royalty
10.0%
Ad Fund
5.0%
Cost Breakdown
Initial Franchise Fee
The initial franchise fee for ActionCOACH is $75K. This one-time payment covers the right to operate under the brand, access to proprietary systems, and initial training programs.
Total Investment Range
Opening a ActionCOACH franchise requires a total investment of $140K – $369K. This range typically includes real estate or leasehold improvements, equipment and fixtures, initial inventory, signage, insurance, and working capital to sustain operations during the ramp-up period.
Working capital alone ranges from $15K to $30K.
Ongoing Costs
Beyond the initial investment, ActionCOACH franchisees pay ongoing fees. The royalty fee is 10.0% of gross sales (Gross Revenues). The advertising or brand fund contribution is 5.0% of gross sales. There is also a technology fee of $165.
Net Worth & Liquid Capital Requirements
ActionCOACH requires working capital of $15K – $30K to cover initial operating expenses. This is the liquid cash you should have available beyond the franchise fee and buildout costs.
What Can You Earn?
According to ActionCOACH's Item 19 financial performance representation:
Median gross sales: $121K
This figure comes from Item 19 of the FDD. Gross sales are not the same as take-home profit. After deducting royalties, ad fund fees, rent, labor, and COGS, net income is typically a fraction of gross revenue.
How Do Banks View ActionCOACH?
SBA Loans Issued
16
Default Rate
50.0%
The SBA (Small Business Administration) tracks loan performance for franchise brands. ActionCOACH has 16 SBA-backed loans on record. The default rate is 50.0%, which is above the franchise industry average, suggesting higher lending risk. A lower default rate generally indicates that lenders view the franchise as a safer investment, though past performance does not guarantee future results.
Next Steps
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