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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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These brands report different earnings metrics (Gross Margin, Net Income). Financial figures may not be directly comparable.

Focus by buyer type

Brand
ZIPS Cleaners logoAStrongest tier
ZIPS Cleaners
Cleaning & Maintenance
Remove
Pure Glow logoBAbove average
Pure Glow
Cleaning & Maintenance
Remove
Vitals
Investment range
$762K – $1.2M
$564K – $967K
Liquid capital
$100K – $200K
$15K – $30K
Franchise fee
$15K
$50K
Royalty rate
6.0%
7.0%
Ad fund rate
2.0%
1.0%
Performance
Avg gross sales
N/A
N/A
Median gross sales
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
$368K
$103K
Earnings metric
Gross Margin
Net Income
Risk
Rating
AStrongest tier
BAbove average
Verdict score
79 / 100
49 / 100
SBA charge-off rate
100.0%
N/A
SBA loans on record
15
N/A
Scale
Total units
72
5
Net change (latest yr)
N/A
N/A
Turnover rate
0.0%
0.0%
Contract
Initial term (years)
10
10
Renewal term (years)
5
5
Initial training (hrs)
160
40
Contacts
Franchisee phones
69
17

Looking for a detailed head-to-head breakdown?

Read the ZIPS Cleaners vs Pure Glow editorial comparison →

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