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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand
Wet Willie’s logoATop Quintile
Wet Willie’s
Full-Service Restaurants
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Pepper Lunch logoFBottom Quintile
Pepper Lunch
Full-Service Restaurants
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Vitals
Investment range
$717K – $1.6M
$657K – $1.7M
Liquid capital
$25K – $60K
$25K – $50K
Franchise fee
$35K
$50K
Royalty rate
5.0%
5.0%
Ad fund rate
1.5%
2.0%
Performance
Avg gross sales
$2.8M
$1.6M
Median gross sales
$1.7M
$1.3M
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
Earnings metric
Not classified
Not classified
Risk
Rating
ATop Quintile
FBottom Quintile
Risk score
34 / 100
90 / 100
SBA charge-off rate
N/A
N/A
SBA loans on record
N/A
N/A
Scale
Total units
11
5
Net change (latest yr)
N/A
N/A
Turnover rate
0.0%
20.0%
Contract
Initial term (years)
10
10
Renewal term (years)
5
10
Initial training (hrs)
320
208
Contacts
Franchisee phones
16
15

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