Wet Willie’s vs Pepper Lunch
Franchise Comparison 2026
Both Wet Willie’s and Pepper Lunch are full-service restaurants franchises. Wet Willie’s requires an investment of $717K – $1.6M while Pepper Lunch requires $657K – $1.7M. In terms of revenue, Wet Willie’s reports higher average unit revenue at $2.8M. FranchiseVerdict rates Wet Willie’s A (Top Quintile) and Pepper Lunch F (Bottom Quintile).
| Metric | Wet Willie’s | Pepper Lunch |
|---|---|---|
| Verdict Grade | ATop QuintileTop Quintile | FBottom QuintileBottom Quintile |
| Investment Range | $717K – $1.6M | $657K – $1.7M |
| Franchise Fee | $35K | $50K |
| Royalty Rate | 5.0% | 5.0% |
| Average Revenue (Item 19) | $2.8M | $1.6M |
| SBA Charge-Off Rate | N/A | N/A |
| Total Units | 11 | 5 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2006 | 2023 |
| FDD Year | 2023 | 2025 |
Investment Range
$717K – $1.6M
$657K – $1.7M
Franchise Fee
$35K
$50K
Royalty Rate
5.0%
5.0%
Average Revenue (Item 19)
$2.8M
$1.6M
SBA Charge-Off Rate
N/A
N/A
Total Units
11
5
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2006
2023
FDD Year
2023
2025