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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand	DBelow Average Unscripted by Hyatt Lodging Remove	ATop Quintile Travelodge Lodging Remove	ATop Quintile ASCEND HOTEL COLLECTION Lodging Remove
Vitals
Investment range	$1.9M – $9.6M	$219K – $10.9M	$188K – $11.8M
Liquid capital	$585K – $1.2M	$116K – $177K	$40K – $445K
Franchise fee	$75K	$35K	$45K
Royalty rate	5.0%	5.0%	5.0%
Ad fund rate	N/A	3.5%	3.0%
Performance
Avg gross sales	N/A	N/A	N/A
Median gross sales	N/A	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	Not classified
Risk
Rating	DBelow Average	ATop Quintile	ATop Quintile
Risk score	75 / 100	53 / 100	35 / 100
SBA charge-off rate	N/A	8.2%	0.0%
SBA loans on record	N/A	243	32
Scale
Total units	2	339	177
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	0.0%	9.4%	7.9%
Contract
Initial term (years)	20	20	20
Renewal term (years)	10	N/A	N/A
Initial training (hrs)	62	64	87
Contacts
Franchisee phones	24	102	100