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FranchiseVerdict

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2 brands side-by-side

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indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Tomaso’s logoDBelow average
Tomaso’s
Quick-Service Restaurants
Remove
Mrs. Fields Kiosk logoAStrongest tier
Mrs. Fields Kiosk
Quick-Service Restaurants
Remove
Vitals
Investment range
$145K – $319K
$189K – $290K
Liquid capital
$25K – $50K
N/A
Franchise fee
$50K
$35K
Royalty rate
3.0%
6.0%
Ad fund rate
N/A
3.0%
Performance
Avg gross sales
N/A
N/A
Median gross sales
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
Earnings metric
Not classified
Not classified
Risk
Rating
DBelow average
AStrongest tier
Verdict score
31 / 100
61 / 100
SBA charge-off rate
N/A
N/A
SBA loans on record
N/A
N/A
Scale
Total units
1
N/A
Net change (latest yr)
N/A
N/A
Turnover rate
0.0%
N/A
Contract
Initial term (years)
10
N/A
Renewal term (years)
10
N/A
Initial training (hrs)
100
N/A
Contacts
Franchisee phones
0
N/A

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Read the Tomaso’s vs Mrs. Fields Kiosk editorial comparison →

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