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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

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Brand
SureStay by Best Western logoFBottom Quintile
SureStay by Best Western
Lodging
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EXTENDED STAY AMERICA SUITES logoATop Quintile
EXTENDED STAY AMERICA SUITES
Lodging
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Vitals
Investment range
$177K – $13.7M
$210K – $14.3M
Liquid capital
$100K – $225K
$175K – $250K
Franchise fee
$35K
$50K
Royalty rate
4.0%
5.5%
Ad fund rate
4.0%
4.5%
Performance
Avg gross sales
N/A
N/A
Median gross sales
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
Earnings metric
Not classified
Not classified
Risk
Rating
FBottom Quintile
ATop Quintile
Risk score
96 / 100
33 / 100
SBA charge-off rate
4.5%
0.0%
SBA loans on record
70
22
Scale
Total units
218
427
Net change (latest yr)
N/A
N/A
Turnover rate
12.4%
2.1%
Contract
Initial term (years)
15
20
Renewal term (years)
15
N/A
Initial training (hrs)
40
38
Contacts
Franchisee phones
99
94

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