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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand
Pepper Lunch logoFBottom Quintile
Pepper Lunch
Full-Service Restaurants
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CRISP & GREEN logoATop Quintile
CRISP & GREEN
Full-Service Restaurants
Remove
Wet Willie’s logoATop Quintile
Wet Willie’s
Full-Service Restaurants
Remove
Vitals
Investment range
$657K – $1.7M
$886K – $1.4M
$717K – $1.6M
Liquid capital
$25K – $50K
$50K – $75K
$25K – $60K
Franchise fee
$50K
$65K
$35K
Royalty rate
5.0%
7.0%
5.0%
Ad fund rate
2.0%
2.0%
1.5%
Performance
Avg gross sales
$1.6M
$1.5M
$2.8M
Median gross sales
$1.3M
$1.4M
$1.7M
Avg owner earnings
Metric varies by brand. Check type below
N/A
$274K
N/A
Earnings metric
Not classified
P&L Bottom Line
Not classified
Risk
Rating
FBottom Quintile
ATop Quintile
ATop Quintile
Risk score
90 / 100
34 / 100
34 / 100
SBA charge-off rate
N/A
0.0%
N/A
SBA loans on record
N/A
5
N/A
Scale
Total units
5
46
11
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
20.0%
0.0%
0.0%
Contract
Initial term (years)
10
10
10
Renewal term (years)
10
10
5
Initial training (hrs)
208
120
320
Contacts
Franchisee phones
15
19
16

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