Bottom line
- Total investment $886K – $1.4M including a $65K franchise fee, 7.0% ongoing royalty.
- Average unit revenue of $1.5M/year (median $1.4M). Estimated payback in 4.3 years.
- Rated STRONG with a risk score of 44/100. SBA loan default rate of 0.0% across 12 loans (below the industry average).
- System growing at 275.0% CAGR over 3 years with 46 total units — strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one CRISP & GREEN unit return on the cash you put in?
Unlevered ROIC · per unit
17%
Below typical band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 CRISP & GREEN units return on equity?
Equity IRR · 5-yr
45.9%
6.62× MOIC
Year-1 DSCR
1.96×
EBITDA ÷ debt service
Equity required
$2.5M
on $10.7M purchase
Total debt
$8.2M
SBA $5.0M + senior + seller note
Overview
About
Franchisees operate fast-casual health-focused restaurants serving salads, grain bowls, cold-pressed juices, and nutrient-dense prepared foods. Day-to-day operations involve food prep, inventory management, POS systems, customer service, and maintaining Crisp & Green's clean-label brand standards across a typically 1,500-2,500 sq ft footprint.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 19 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Crisp & Green shows strong unit growth but lacks transparent financial disclosure, has franchisor going concern warnings, and demands significant capital investment with modest profit margins relative to system risk.
Score breakdown · what drove the 44 / 100 rating
- 01MEDNo Item 19 financial performance representation disclosed — cannot independently verify the $1.52M average revenue claim
- 02HIGHGoing Concern status is FALSE, indicating potential financial instability at franchisor level despite unit growth
- 03MINORAggressive unit growth of 60.7% YoY raises sustainability questions — typical mature franchises grow 10-15% annually
- 04MINORHigh initial investment range ($886K-$1.44M) against 7% royalty creates break-even pressure if revenue underperforms
- 05MINORNet income margin of only 18% ($273.6K on $1.52M revenue) leaves minimal buffer for economic downturns or operational issues
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
19 numbers
One-time purchase · CSV download · Validation questions included
FDD download
CRISP & GREEN · FDD (2024) PDF