Compare
2 brands side-by-side
Compare up to 4 brands side by side
indicates the clear winner per row. Ties and missing data are not highlighted.
| Brand | Museum of Illusions Recreation & Entertainment Remove | DEFY Recreation & Entertainment Remove |
|---|---|---|
| Vitals | ||
Investment range | $1.9M – $6.6M | $2.7M – $4.2M |
Liquid capital | $75K – $200K | $150K – $250K |
Franchise fee | $100K | $60K |
Royalty rate | 15.0% | 6.0% |
Ad fund rate | 0.0% | 2.0% |
| Performance | ||
Avg gross sales | $4.0M | $2.0M |
Median gross sales | $3.7M | $1.9M |
Avg owner earnings Metric varies by brand. Check type below | $1.2M | N/A |
Earnings metric | EBITDA | Not classified |
| Risk | ||
Rating | ATop Quintile | ATop Quintile |
Risk score | 46 / 100 | 48 / 100 |
SBA charge-off rate | N/A | N/A |
SBA loans on record | N/A | N/A |
| Scale | ||
Total units | 20 | 61 |
Net change (latest yr) | N/A | N/A |
Turnover rate | 0.0% | 0.0% |
| Contract | ||
Initial term (years) | 10 | 10 |
Renewal term (years) | 10 | 10 |
Initial training (hrs) | 49 | 74 |
| Contacts | ||
Franchisee phones | 18 | 14 |
Looking for a detailed head-to-head breakdown?
Read the Museum of Illusions vs DEFY editorial comparison →Need franchisee contacts for these brands?
Save with a contact bundle →