Museum of Illusions vs DEFY
Franchise Comparison 2026
Both Museum of Illusions and DEFY are recreation & entertainment franchises. Museum of Illusions requires an investment of $1.9M – $6.6M while DEFY requires $2.7M – $4.2M. In terms of revenue, Museum of Illusions reports higher average unit revenue at $4.0M. FranchiseVerdict rates Museum of Illusions A (Top Quintile) and DEFY A (Top Quintile).
| Metric | Museum of Illusions | DEFY |
|---|---|---|
| Verdict Grade | ATop QuintileTop Quintile | ATop QuintileTop Quintile |
| Investment Range | $1.9M – $6.6M | $2.7M – $4.2M |
| Franchise Fee | $100K | $60K |
| Royalty Rate | 15.0% | 6.0% |
| Average Revenue (Item 19) | $4.0M | $2.0M |
| SBA Charge-Off Rate | N/A | N/A |
| Total Units | 20 | 61 |
| Unit Growth (YoY) | N/A | N/A |
| Year Began Franchising | 2018 | 2018 |
| FDD Year | 2025 | 2022 |
Investment Range
$1.9M – $6.6M
$2.7M – $4.2M
Franchise Fee
$100K
$60K
Royalty Rate
15.0%
6.0%
Average Revenue (Item 19)
$4.0M
$2.0M
SBA Charge-Off Rate
N/A
N/A
Total Units
20
61
Unit Growth (YoY)
N/A
N/A
Year Began Franchising
2018
2018
FDD Year
2025
2022