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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand
Motel 6 logoATop Quintile
Motel 6
Lodging
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City Express by Marriott logoDBelow Average
City Express by Marriott
Lodging
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Studio 6 logoATop Quintile
Studio 6
Lodging
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Vitals
Investment range
$195K – $8.2M
$2.8M – $4.9M
$197K – $9.2M
Liquid capital
$100K – $160K
$300K – $500K
$100K – $160K
Franchise fee
$25K
$75K
$25K
Royalty rate
5.0%
5.0%
5.0%
Ad fund rate
3.0%
1.5%
3.0%
Performance
Avg gross sales
N/A
N/A
N/A
Median gross sales
N/A
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
ATop Quintile
DBelow Average
ATop Quintile
Risk score
32 / 100
70 / 100
35 / 100
SBA charge-off rate
4.6%
N/A
6.2%
SBA loans on record
615
N/A
66
Scale
Total units
1,195
0
240
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
4.9%
N/A
3.8%
Contract
Initial term (years)
20
20
20
Renewal term (years)
10
N/A
10
Initial training (hrs)
12
112
12
Contacts
Franchisee phones
99
19
109

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