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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand
Money Mailer logoDBelow Average
Money Mailer
Business Services
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Management Recruiters logoFBottom Quintile
Management Recruiters
Business Services
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Gecko Hospitality logoBAbove Average
Gecko Hospitality
Business Services
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Vitals
Investment range
$65K – $76K
$44K – $96K
$54K – $85K
Liquid capital
$1K – $5K
$0 – $6K
$10K – $20K
Franchise fee
$60K
$40K
$40K
Royalty rate
N/A
9.0%
10.0%
Ad fund rate
0.5%
0.5%
4.0%
Performance
Avg gross sales
$686K
$29K
N/A
Median gross sales
$649K
$24K
N/A
Avg owner earnings
Metric varies by brand. Check type below
$179K
N/A
N/A
Earnings metric
Gross Margin
Not classified
Not classified
Risk
Rating
DBelow Average
FBottom Quintile
BAbove Average
Risk score
72 / 100
100 / 100
58 / 100
SBA charge-off rate
14.9%
11.3%
0.0%
SBA loans on record
60
72
3
Scale
Total units
131
203
106
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
4.6%
24.1%
0.0%
Contract
Initial term (years)
10
10
8
Renewal term (years)
10
5
5
Initial training (hrs)
80
82
83
Contacts
Franchisee phones
31
187
51

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