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FranchiseVerdict

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4 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand
Merle Norman Cosmetics logoBAbove Average
Merle Norman Cosmetics
Retail
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Winzer logoCAverage
Winzer
Retail
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Delux logoATop Quintile
Delux
Retail
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ACFN logoCAverage
ACFN
Retail
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Vitals
Investment range
N/A
$6K – $16K
$23K – $33K
$38K – $58K
Liquid capital
N/A
$0 – $3K
$3K – $5K
$500 – $2K
Franchise fee
N/A
$4K
$0
$25K
Royalty rate
N/A
8.0%
30.0%
1.3%
Ad fund rate
N/A
0.0%
0.0%
1.3%
Performance
Avg gross sales
N/A
N/A
N/A
N/A
Median gross sales
N/A
N/A
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Not classified
Risk
Rating
BAbove Average
CAverage
ATop Quintile
CAverage
Risk score
55 / 100
44 / 100
42 / 100
66 / 100
SBA charge-off rate
20.0%
0.0%
N/A
0.0%
SBA loans on record
158
1
N/A
2
Scale
Total units
N/A
263
128
210
Net change (latest yr)
N/A
N/A
N/A
N/A
Turnover rate
N/A
6.3%
10.2%
23.3%
Contract
Initial term (years)
N/A
5
5
10
Renewal term (years)
N/A
5
5
10
Initial training (hrs)
N/A
12
32
8
Contacts
Franchisee phones
0
100
99
248

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