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FranchiseVerdict

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2 brands side-by-side

Compare up to 4 brands side by side

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Brand
Howard Johnson logoFBottom Quintile
Howard Johnson
Lodging
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ASCEND HOTEL COLLECTION logoATop Quintile
ASCEND HOTEL COLLECTION
Lodging
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Vitals
Investment range
$350K – $11.9M
$188K – $11.8M
Liquid capital
$130K – $196K
$40K – $445K
Franchise fee
$35K
$45K
Royalty rate
5.0%
5.0%
Ad fund rate
3.5%
3.0%
Performance
Avg gross sales
N/A
N/A
Median gross sales
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
Earnings metric
Not classified
Not classified
Risk
Rating
FBottom Quintile
ATop Quintile
Risk score
95 / 100
35 / 100
SBA charge-off rate
11.9%
0.0%
SBA loans on record
201
32
Scale
Total units
133
177
Net change (latest yr)
N/A
N/A
Turnover rate
8.3%
7.9%
Contract
Initial term (years)
15
20
Renewal term (years)
N/A
N/A
Initial training (hrs)
75
87
Contacts
Franchisee phones
97
100

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