FranchiseVerdict
Howard Johnson logo
FV-01243·MODERATEExcellent81

Howard Johnson

Lodging - Hotels & MotelsFranchising since 1990Website
Investment
$350K – $11.9M
30th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
5.0%
7th pct Hotels & Mote…
Units
133
73rd pct Hotels & Mote…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $350K – $11.9M including a $35K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 63/100. SBA loan default rate of 0.0% across 229 loans (below the industry average).
  • 14 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Howard Johnson International, Inc.
Parent company
Wyndham Hotels & Resorts, Inc.
Incorporated in
Delaware
HQ
22 Sylvan Way, Parsippany, New Jersey 07054
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$1.4B
vs $1.4B prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Howard Johnson unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $350K–$11.9M
Working capital
$
FDD reports $130K–$196K

Unlevered ROIC · per unit

1%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$86K
EBITDA margin
11.5%
Total invested
$6.3M
Payback
875 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Howard Johnson franchisees operate mid-scale hotel properties, managing guest check-ins/check-outs, housekeeping, maintenance, food service, and front desk operations. Franchisees pay 5% royalty on gross room revenues while adhering to brand standards, marketing requirements, and corporate revenue management systems. Daily operations involve staffing, inventory management, regulatory compliance, and customer service across properties typically ranging from limited to full-service offerings.

CEO
Geoff Ballotti
Founded
1990
FDD year
2026
States available
42

Item 7 · what it costs

The Vitals

Total investment
$350K – $11.9M
All-in to open one unit
Liquid capital
$130K – $196K
Cash you must have on hand
Franchise fee
$35K
Royalty
5.0%
Gross Room Revenues · typical 6–8%
Ad fund
3.5%
typical 3–5%
Total fee load
8.5%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
133
Opened
5
Last reporting year
Closed
11
Turnover rate
8.3%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-4.3%
Net unit change last year
3-yr CAGR
-7.0%
Compounded over last 3 years
2024
133-6
Franchised units
2025
139
Franchised units
2026
143
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 30 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 30 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
229
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

63
Risk · 0-100
MODERATE63 / 100

Howard Johnson is a declining mid-size hotel franchise facing active litigation over alleged price-fixing and mandatory fees, with shrinking unit count, undisclosed unit economics, and corporate financial concerns that significantly elevate investment risk.

Score breakdown · what drove the 63 / 100 rating

  1. 01MINORDeclining unit count (-4.3% YoY) indicates shrinking franchise system and potential brand deterioration
  2. 02MEDNo disclosed average revenue or net income (missing Item 19) prevents realistic ROI assessment and suggests weak unit economics
  3. 03HIGHMultiple active litigation matters including price-fixing conspiracies, mandatory fee disputes, and breach of contract claims create legal and reputational liability
  4. 04MINORFTC settled action for cyberattacks indicates past data security failures and regulatory scrutiny
  5. 05MINORWide investment range ($349K-$11.9M) suggests inconsistent unit performance and unclear capital requirements
  6. 06MED5% royalty on gross room revenues provides limited margin protection during downturns
  7. 07HIGHGoing Concern status is FALSE, signaling potential financial instability at corporate level

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Negotiated
Protected territory
Yes
Initial term
15 years
Renewal term
0 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
14
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
45 hrs
On-the-job training
30 hrs
POS system
SynXis Property Hub and OPERA Cloud
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

97 numbers

Locked
(831) 246-••••
CA
(201) 294-••••
NJ
(781) 801-••••
MA

One-time purchase · CSV download · Validation questions included

FDD download

Howard Johnson · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above