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FranchiseVerdict

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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

How winners are chosen

Lower is better for investment, liquid capital, franchise fee, royalty and ad-fund rates, SBA charge-off rate, and owner turnover.

Higher is better for disclosed revenue and owner earnings, verdict score, total units, net unit growth, and franchisee contacts. For the letter grade, A ranks highest.

A row is highlighted only when one brand clearly leads. Ties are never highlighted, and missing data never counts as a win. Some rows (earnings-metric type, loan counts, contract terms) are informational and have no winner.

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Focus by buyer type

Brand
Holiday Inn logoAStrongest tier
Holiday Inn
Lodging
 Remove
Holiday Inn Express logoAStrongest tier
Holiday Inn Express
Lodging
 Remove
Hyatt Studios logoCAverage
Hyatt Studios
Lodging
 Remove
Vitals
Investment range
$13.9M – $20.9M
$13.9M – $20.9M
$13.3M – $20.7M
Liquid capital
$150K – $225K
N/A
$400K – $500K
Franchise fee
$75K
$75K
$50K
Royalty rate
6.0%
N/A
5.0%
Ad fund rate
3.0%
N/A
3.0%
Performance
Avg gross sales
N/A
N/A
N/A
Median gross sales
N/A
N/A
N/A
Avg owner earnings
Metric varies by brand. Check type below
N/A
N/A
N/A
Earnings metric
Not classified
Not classified
Not classified
Risk
Rating
AStrongest tier
AStrongest tier
CAverage
Verdict score
78 / 100
76 / 100
45 / 100
SBA charge-off rate
8.3%
3.2%
N/A
SBA loans on record
215
129
N/A
Scale
Total units
2,340
N/A
0
Net change (latest yr)
N/A
N/A
N/A
Turnover rate
0.5%
N/A
N/A
Contract
Initial term (years)
20
N/A
20
Renewal term (years)
N/A
N/A
10
Initial training (hrs)
144
N/A
391
Contacts
Franchisee phones
0
0
10

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