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3 brands side-by-side

Compare up to 4 brands side by side

indicates the clear winner per row. Ties and missing data are not highlighted.

Brand	ATop Quintile Comfort Lodging Remove	FBottom Quintile Howard Johnson Lodging Remove	ATop Quintile ASCEND HOTEL COLLECTION Lodging Remove
Vitals
Investment range	$319K – $12.1M	$350K – $11.9M	$188K – $11.8M
Liquid capital	$15K – $285K	$130K – $196K	$40K – $445K
Franchise fee	$50K	$35K	$45K
Royalty rate	6.0%	5.0%	5.0%
Ad fund rate	3.5%	3.5%	3.0%
Performance
Avg gross sales	N/A	N/A	N/A
Median gross sales	N/A	N/A	N/A
Avg owner earnings Metric varies by brand. Check type below	N/A	N/A	N/A
Earnings metric	Not classified	Not classified	Not classified
Risk
Rating	ATop Quintile	FBottom Quintile	ATop Quintile
Risk score	48 / 100	95 / 100	35 / 100
SBA charge-off rate	N/A	11.9%	0.0%
SBA loans on record	624	201	32
Scale
Total units	1,664	133	177
Net change (latest yr)	N/A	N/A	N/A
Turnover rate	2.2%	8.3%	7.9%
Contract
Initial term (years)	20	15	20
Renewal term (years)	N/A	N/A	N/A
Initial training (hrs)	66	75	87
Contacts
Franchisee phones	100	97	100